SCALITY
Brand REFRESH ART DIRECTION, design, AND CANVA ENABLEMENT
Scality is a data infrastructure and storage software company that helps enterprises and cloud providers manage, protect, and unlock the value of their data, including the growing demands of AI. To reflect its evolving technology and position in the market, Scality needed a brand refresh that felt modern, distinctive, and forward-looking while communicating the power and complexity of its solutions in a clear, compelling way.
At the heart of the refreshed visual identity is a system of geometric shapes that symbolize Scality’s underlying infrastructure. Light contained within each shape represents the intelligence, performance, and data flowing through the platform, bringing a sense of energy and depth to the visual language. Together, these elements communicate secure storage, scalability, and continuous innovation, transforming complex technology into a tangible and recognizable brand expression.
A key challenge was extending this art direction across Scality’s three distinct products: RING, ARTESCA, and ADI. Each needed to maintain its own personality, positioning, and visual recognition while remaining unmistakably part of the broader Scality brand. The art direction was designed as a cohesive, adaptable system, using shared visual elements to establish consistency while allowing each product to express its identity through its own designated color palette and tailored applications.
Beyond the visual identity, the refresh included a comprehensive Canva enablement initiative designed to empower Scality’s internal team to bring the brand to life independently. This involved building a complete Canva Brand Kit, guidelines and instruction, organizing the brand’s visual assets, and establishing the foundations for consistent, on-brand design. A substantial library of customizable templates was also created to support a wide range of everyday marketing and communications needs. From presentations and social content to campaign materials and sales collateral, the templates gave teams ready-to-use tools that balanced creative flexibility with brand consistency.
The result is more than a refreshed visual identity, it’s a scalable brand ecosystem built for long-term use. By combining a cohesive art direction, distinct product identities, and practical tools for in-house creation, Scality now has a visual system that not only communicates its position as an innovative, AI-ready technology leader but also equips its team to carry that vision forward with confidence.
Products
Brand Guidelines
