RESTAURANT WEEK

Restaurant Week is a delectable event that takes place in numerous cities around the country. It’s a week long affair of a variety of restaurants offering great deals to tempt newcomers in and ultimately gain a new slew of loyal customers.

OBJECTIVE

Create a campaign that is consistent across the country and yet speaks to each city individually, it must entice foodies and get people’s mouths watering. It needs to grab their attention with smart visuals and convey to them that there are new and exciting cuisines to try for both lunch and dinner.

PERSONAS

RESULTS

Restaurant Week won Gold and Best of Show in the 2015 San Diego American Advertising Awards.