AZURE

Azure is a premium tobacco line that caters to hookah connoisseurs. Using the highest quality tobacco leaves, they deliver high impact flavor that satisfies even the most demanding hookah enthusiasts. There are two different lines; the Gold Line using blonde tobacco leaves, and the Black Line which uses darker leaves and provides a more intense smoke.

OBJECTIVE

Create branding and packaging that exudes an elegant and refined look while focusing on their pristine ingredients and adoration for the product. Must differentiate between the two lines while keeping a consistent brand look.

PERSONAS

RESULTS

Azure is not yet sold in the US, however testers and consumers at trade shows have given nothing but good reviews and are very much enjoying the two different lines.

While we felt that we met the objective of the project, the packaging has gone under a slight redesign. The tins and small 100g bags are being discontinued and replaced by 250g bags. This is in consideration for the business’s expenses and what consumers are most interested in purchasing. We also made edits to the design on the bags to improve the look and comply with FDA requirements.

Updated photos to come.