SCALITY
Brand REFRESH ART DIRECTION AND CANVA ENABLEMENT
Restaurant Week is a delectable event that takes place in numerous cities around the country. It’s a week long affair of a variety of restaurants offering great deals to tempt newcomers in and ultimately gain a new slew of loyal customers.
Objective
Create a campaign that is consistent across the country and yet speaks to each city individually, it must entice foodies and get people’s mouths watering. It needs to grab their attention with smart visuals and convey to them that there are new and exciting cuisines to try for both lunch and dinner.
Personas
Foodies : City Residents : Chefs
Products
Brand Guidelines
Expanded Campaigns
Results
Restaurant Week won Gold and Best of Show in the 2015 San Diego American Advertising Awards.